Orange County STD Clinic Brochure Design

Print Design, Brand Identity

Credits

Graphic Design — Brandon Diaz

In collaboration with Orange County NY Health Department

Developed in collaboration with the Orange County Health Department, this design project aims to advertise the county's recently opened STD clinic services.

Coupled with both typography and accompanying imagery, the layout of this piece adheres to a traditional trifold brochure template that utilizes shape and line to provide space for appropriate informational content. The inside of the brochure highlights several kinds of STDs alongside consultation and vaccine information. In targeting its intended demographic of individuals in young adulthood, this booklet utilizes color and type to provide life and interest to the project to safeguard a willingness to read the provided material.

With the topic of sexually transmitted diseases being somewhat taboo in our current society, the piece presents this content in a positive stylistic direction void of graphic and grotesque imagery for display in public settings. The brochure incorporates various stock photographs that provide meaningful design solutions that offer representations of intimacy without directly presenting associated medical risks. As a result, the reader is led to assume the general context of the pamphlet, later confirmed via its typographic content and use of images depicting both heterosexual and homosexual couples for message inclusivity.